In short: Yes. With everybody trying to save money, consumers are looking at curbing their spending, so will prioritise on what they buy, which means advertisers need to do the same and get their products in front of their customers (why try to sell to someone who doesn’t want to buy ?)
Why spend money on printing 10,000 flyers, waste time and cost by distributing 9,500 to consumers who aren’t interested in your product. Just print 500, invest a bit of time to see who wants to buy your product, then send them a personalised flyer suggesting how your product will benefit them.
Gavin Hilton, director of customer experience at agency RAPP suggests that: “Everyone is putting time and energy into saving money. Marketers need to understand the decision-making criteria of their audiences. Increasingly, it’s not going to be about the brands that shout the loudest, but brands that deliver the highest practical and emotional utility to their customers.” he goes on to say “To do that they will have to get even closer to their customers, rely on really sweating the data and creating actionable insight that will help win traction, influence and advocacy,”
If you are interested in this then why not give us a call to see how personalised printing can help your business.