Author Archives: admin

At some stage your computer RGB file must be translated to CMYK in order to print it on a full colour printing press. That includes all type, all blocks of colour and all photographs. While most computer users get used to working with colour through RGB (monitors are set up this way), colour printing works through […]

There’s no doubt that in the eyes of many, print’s place in the marketing mix seems to be weakening; this may be true for printed directories, but in a cross-media society, print is the one media that can pull everything together. 

Many consumers complain of media overload and companies often lose their message in the […]

The CMYK colour process (process colour, four colour), used by most professional printers is a subtractive color model,  and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and black. The CMYK model works by partially or entirely masking colors on […]

Whether you are printing some new letterheads, business cards, flyers, posters or a new company brochure, you need to get the colours right! This may seem obvious but it is worth getting it right, and it’s more important than ever now when people are viewing your website every day.   There is even a conference […]

Print isn’t dead, and to prove it we’ll post you flyer! Printing in sheffield is truely alive. In the July 2011 issue of the Journal of Marketing,  the results of a research project on multi-channel marketing (telephone calls, email, direct mail) for a large auto dealership were published. The results were that: customers accepted about […]

The ISO paper system is the most commonly used throughout the UK today. Printers in sheffield will use these every day. For design and printing purposes it standardises pages, make makes it easy to enlarge an A5 flyer to an A3 poster very easily: The height-to-width ratio of all pages is the square root of […]

In short: Yes. With everybody trying to save money, consumers are looking at curbing their spending, so will prioritise on what they buy, which means advertisers need to do the same and get their products in front of their customers (why try to sell to someone who doesn’t want to buy ?)   Why spend […]

Have you ever seen one of these funny square boxes on printing materials ? Gig posters / brochures / menus / business cards ? The new QR code will shortly replace old fashioned bar codes and enable you to advertise your contact details that are easily scannable with a smart phone. Now hands up who’s […]

Don’t fall into the trap of using images from your website for printing purposes. Any local printer in sheffield will just tell you that you are wasting your time and any leaflet / poster or brochures will just look shabby. The higher resolution (larger file size), the sharper the image will be. For all your […]

Digital Printing (Short Run Colour Printing) The digital printing process is very quick and easy to set up. If you’re in sheffield, your local digital printer in sheffield should be able to do your printing next day. The standard file to print from is a PDF (See Adobe portable document format), but basically any type of […]