Many thanks to 221 Print for sending our publicity all over the country. Always quick to turnaround all our flyers and posters for all of our shows.
Mike McCarthy, Lakin McCarthy Entertainment Ltd (http://www.lakinmccarthy.com/)
221 Print has been able to meet our needs on a number of important print projects. Their digital printing provides excellent quality at competitive prices and they are able to turn our orders around at very short notice.
James Merrylees, External Communications Manager, Balfour Beatty Utility Solutions (http://www.bbusl.com/)
We are a small charity with limited funds for publicity. We use 221 print because they understand our needs, they are willing to do short print runs, at a good price, are high quality and always ready on time
Barbara Booton, Active Independence (http://www.activeindependence.org)
221 print supply most of our clients with their stationery. They can even supply same day business cards if you are desperate and have dug us out of a few holes!
Simon Griffiths, Phorm Design (http://www.phormdesign.co.uk/)
In short: Yes. With everybody trying to save money, consumers are looking at curbing their spending, so will prioritise on what they buy, which means advertisers need to do the same and get their products in front of their customers (why try to sell to someone who doesn't want to buy ?)
Why spend money on printing 10,000 flyers, waste time and cost by distributing 9,500 to consumers who aren't interested in your product. Just print 500, invest a bit of time to see who wants to buy your product, then send them a personalised flyer suggesting how your product will benefit them.
Gavin Hilton, director of customer experience at agency RAPP suggests that: “Everyone is putting time and energy into saving money. Marketers need to understand the decision-making criteria of their audiences. Increasingly, it’s not going to be about the brands that shout the loudest, but brands that deliver the highest practical and emotional utility to their customers.” he goes on to say “To do that they will have to get even closer to their customers, rely on really sweating the data and creating actionable insight that will help win traction, influence and advocacy,”
If you are interested in this then why not give us a call to see how personalised printing can help your business.11th of Jan 2012