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How Digital Printing can save you money and the environment. Sheffield printers can help
With the shift towards more direct marketing, using new and better sources of pertinent data, rather than the old fashioned blanket marketing where you spread your net as wide as possible (and print thousands of leaflets - wasting paper and money!), you can now direct your advertising…Read more
A file that is heading to your local sheffield printers requires setting up correctly to ensure that the work is printed edge to edge by either lithographic (litho) or digital printing. This often starts with adding the correct bleed area and crop marks.
Bleed Marks
Digital Printing (Short Run Colour Printing)
Don't fall into the trap of using images from your website for printing purposes. Any local printer in sheffield will just tell you that you are wasting your time and any leaflet / poster or brochures will just look shabby. The higher resolution (larger file size), the sharper the image will…Read more
Have you ever seen one of these funny square boxes on printing materials ? Gig posters / brochures / menus / business cards ? The new QR code will shortly replace old fashioned bar codes and enable you to advertise your contact details that are easily scannable with a smart phone. Now hands up…Read more
In short: Yes. With everybody trying to save money, consumers are looking at curbing their spending, so will prioritise on what they buy, which means advertisers need to do the same and get their products in front of their customers (why try to sell to someone who doesn't want to buy ?)
The ISO paper system is the most commonly used throughout the UK today. Printers in sheffield will use these every day. For design and printing purposes it standardises pages, make makes it easy to enlarge an A5 flyer to an A3 poster very easily: The height-to-width ratio of all pages is the square…Read more
Print isn't dead, and to prove it we'll post you flyer! Printing in sheffield is truely alive. In the July 2011 issue of the Journal of Marketing, the results of a research project on multi-channel marketing (telephone calls, email, direct mail) for a large auto dealership were published.…Read more
Whether you are printing some new letterheads, business cards, flyers, posters or a new company brochure, you need to get the colours right! This may seem obvious but it is worth getting it right, and it's more important than ever now when people are viewing your website every day.
The CMYK colour process (process colour, four colour), used by most professional printers is a subtractive color model, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and black.
There’s no doubt that in the eyes of many, print’s place in the marketing mix seems to be weakening; this may be true for printed directories, but in a cross-media society, print is the one media that can pull everything together.
Many consumers complain of media overload and…Read more
At some stage your computer RGB file must be translated to CMYK in order to print it on a full colour printing press. That includes all type, all blocks of colour and all photographs. While most computer users get used to working with colour through RGB (monitors are set up this way), colour…Read more
11th of Jan 2012Professional Printing: crop and bleed marks
11th of Jan 2012Digital or Litho Printing ?
11th of Jan 2012High resolution or low resolution for your digital printing
11th of Jan 2012Interactive printing in sheffield
11th of Jan 2012Do you really need to Tailor your marketing and printing in sheffield?
11th of Jan 2012ISO Paper sizes: For professional printing in sheffield and alsewhere
11th of Jan 2012Direct Mail: Printing or email?
11th of Jan 2012The importance of colour in printing services: Discuss this with your local sheffield printer
30th of Sep 2011Full Colour Printing: 4 colour printing
The…Read more
2nd of Aug 2011Why printing is still important in any city including Sheffield
2nd of Aug 2011RGB or CMYK, full colour printing ?
2nd of Aug 2011
